Sweet, Juicy, Flavorful Berries Are Always In High Demand

In 2019, the American blackberry industry was valued at over $49 million. To help provide better options for growers and increase the blackberry market, ARS researchers with the Horticultural Crops Research Unit in Corvallis, OR, released two new varieties of blackberry: ‘Twilight’ and ‘Hall’s Beauty.’

‘Twilight’ is a thornless, semierect variety that ripens earlier and offers tougher skin than ‘Triple Crown,’ a current industry standard. Ideal for the fresh blackberry market, it offers additional durability and productive yields of firm, sweet fruit. ‘Hall’s Beauty’ is an early ripening, thornless, trailing blackberry cultivar with large and attractive flowers. It can be grown for both the machine-harvested processed food market and the hand-harvested fresh fruit market.